The Goulter's WeedX story
The Goulter’s story started in 1997 and we’ve proudly been making the best vinegar products for your health and your home since then. Tim Goulter is a passionate wine and vinegar maker who founded Goulter’s.
More than two decades later we’re still a family owned and operated business based in sunny Nelson. With Tim’s expertise Goulter’s has continued to grow and in 2014 Tim’s nephew Charlie and his wife Trish joined Goulter’s. It is safe to say that vinegar runs in the families veins! We are dedicated to producing sustainable and affordable vinegar products.
Our expertise as vinegar making specialists is in our name – Goulter’s. We make a diverse range of vinegar products, the flagship one being our Certified Organic Apple Cider Vinegar which is produced using only organic New Zealand apples.
In 2020 Goulter’s teamed up with Egmont to sell their natural herbicide under the Egmont brand Beat A Weed.
In 2021 WeedX gains organic status!
Tim has finally hung up his boots! Charlie and Trish however continue to grow their vinegar product base.
Uncle Timmy Goulter – he is the man who got it all started. People call him “one hell of a bugger!” Tim’s expertise in Vinegar making makes him unique in the sense that there are not many who can claim to have 44yrs of experience in this field.
Second Generational vinegar maker Charlie Goulter oversees the overall smooth running of the factory and the business.
Charlie is the planner and designer of new products and is a whizz at putting quotes together for potential overseas clients.
Charlie also trains the staff around the process of making vinegar. Currently he is planning the move and expansion of the vinegar plant.
As Charlie drives the noisiest vacuum cleaner in the world “It’s all about team work”, he says.
Trish is our marketing/advertising and sales coordinator. It is her job to ensure social media is managed and to keep business up to speed with what the consumers are wanting.
Trish’s key role is to research and find new markets for their Natural Vinegar products locally and abroad. “We want to ensure our position in the global market continues to grow.” Product development is also part of her key role.
Trish assists Charlie in the future planning and direction of the family business. “Connecting, educating and being a part of community events is really important to us as it is also about giving back.”
No one was harmed in the taking of this photo!
Belinda has over 30 years’ experience working with both multinational corporations and small family businesses.
It is Belinda’s job to ensure all the (virtual) paperwork is “pushed and pulled” in the right direction and can be located when required. More importantly she has to make sure the figures all add up!
Belinda is also our front face in the office which includes fielding the phone calls and greeting our customers.
With 26 years of expertise in the brewing industry Geoff’s passion shows in the quality of the products we produce here at Goulters Vinegar. Geoff also brings a wealth of experience in fermentation processes which is very beneficial to the nature of our business. Geoff is a family man who loves the outdoors and enjoys testing his own home brews!
Geoff processes the daily online and supermarket orders and is in charge of dispatch, he assists “pop” in customers with their orders and also ensures the smooth running of the factory machinery. Geoff is Charlie’s right hand-man and together you could call them “the vine-gar brothers!