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The Goulter's WeedX story

The Goulter’s story started in 1997 and we’ve proudly been making the best vinegar products for your health and your home since then. Tim Goulter is a passionate wine and vinegar maker who founded Goulter’s.

More than two decades later we’re still a family owned and operated business based in sunny Nelson. With Tim’s expertise Goulter’s has continued to grow and in 2014 Tim’s nephew Charlie and his wife Trish joined Goulter’s. It is safe to say that vinegar runs in the families veins! We are dedicated to producing sustainable and affordable vinegar products.

Our expertise as vinegar making specialists is in our name – Goulter’s. We make a diverse range of vinegar products, the flagship one being our Certified Organic Apple Cider Vinegar which is produced using only organic New Zealand apples.

In 2020 Goulter’s teamed up with Egmont to sell their natural herbicide under the Egmont brand Beat A Weed.

In 2021 WeedX gains organic status!

Meet the Goulter's team from left; Geoff, Belinda, Trish, Charlie and Tim

Thriving & Innovative

Innovative products

Goulter’s are the first company in New Zealand to produce a natural herbicide from vinegar. WeedX is a non-toxic, effective weed controller. Have a look and discover how easy it is to naturally keep on top of those garden weeds!

We also offer a range of other products for your health and your home at www.vinegarpower.co.nz. Our flagship product Certified Organic Apple Cider, New Zealand’s only Organic ACV dietary supplement Apple Cider Vinegar capsules, Honeygar and marinades for meat and fish. Kiwifruit Vinegar has a growing following – it’s softer in taste than Apple Cider Vinegar and very versatile in the kitchen!

Other Vinegar products for your home and garden

We changed the name of our popular Citrogar multipurpose cleaner to All Natural Vinegar Cleaner. The new cleaner comes in three all natural fragrances; Lemon Love, Manuka Magic and Grannie’s Apples.

We are always striving to offer products that are better for you, and for the world and love this Māori saying; Nā tō rourou, nā taku rourou ka ora ai te iwi – With your food basket and my food basket the people will thrive.

Forward Thinking

Active in our local community

We believe very much in being part of our local community. It’s why we donate time and products to local organisations who believe in us and what we do at Goulter’s.

Goulter’s are proud members of the Nelson Tasman Chamber of Commerce. We work closely with New Zealand Trade and Enterprise to grow our export markets. We believe this will ensure not only the sustainable growth of our business but also our region.

Our Mission

To build an honest, thriving and sustainable business which produces natural, authentic, affordable products that lend themselves to the health and wellbeing of the environment and all of humankind. 

healthy products

We harness the power of nature in a growing range of vinegar products, without nasty chemicals and where possible 100% organic.

healthy people

Goulter’s supports overall health and wellbeing with vinegar products.

healthy communities

We produce affordable natural products that are effective to use around your house while being safe for people and animals.

healthy environment

We use locally sourced ingredients for all our products.

Goulter’s actively support a circular economy by offering consumers refill options around the country.

We take back empty bulk containers so they can be re-used.

universal wellness

Goulter’s produce natural, sustainable products to support your health and wellbeing and that of your family and animals.

We do this so you can enjoy life to the fullest and be an active contributor to healthy communities.

Our Team

Uncle Tim - Vinegar Guru Since The 1970’s

Uncle Tim

Vinegar Guru since the 1970’s

Tim has finally hung up his boots! Charlie and Trish however continue to grow their vinegar product base.

Uncle Timmy Goulter – he is the man who got it all started. People call him “one hell of a bugger!” Tim’s expertise in Vinegar making makes him unique in the sense that there are not many who can claim to have 44yrs of experience in this field.

Charlie - Goulter's CEO And Fearless Leader

Charlie

CEO and fearless leader

Second Generational vinegar maker Charlie Goulter oversees the overall smooth running of the factory and the business.

Charlie is the planner and designer of new products and is a whizz at putting quotes together for potential overseas clients.

Charlie also trains the staff around the process of making vinegar. Currently he is planning the move and expansion of the vinegar plant.

As Charlie drives the noisiest vacuum cleaner in the world “It’s all about team work”, he says.

Trish - Goulter's Marketing Manager & Source Of Laughter

Trish

Marketing Manager & source of laughter

Trish is our marketing/advertising and sales coordinator. It is her job to ensure social media is managed and to keep business up to speed with what the consumers are wanting.

Trish’s key role is to research and find new markets for their Natural Vinegar products locally and abroad. “We want to ensure our position in the global market continues to grow.” Product development is also part of her key role.

Trish assists Charlie in the future planning and direction of the family business. “Connecting, educating and being a part of community events is really important to us as it is also about giving back.”

No one was harmed in the taking of this photo!

Belinda - Logistics & Helping Things To Run Smoothly

Belinda

Logistics & helping things to run smoothly

Belinda has over 30 years’ experience working with both multinational corporations and small family businesses.

It is Belinda’s job to ensure all the (virtual) paperwork is “pushed and pulled” in the right direction and can be located when required.  More importantly she has to make sure the figures all add up!

Belinda is also our front face in the office which includes fielding the phone calls and greeting our customers.

Geoff - Goulter's Factory Manager And Brewer

Geoff

Factory Manager & brewer

With 26 years of expertise in the brewing industry Geoff’s passion shows in the quality of the products we produce here at Goulters Vinegar. Geoff also brings a wealth of experience in fermentation processes which is very beneficial to the nature of our business. Geoff is a family man who loves the outdoors and enjoys testing his own home brews!

Geoff processes the daily online and supermarket orders and is in charge of dispatch, he assists “pop” in customers with their orders and also ensures the smooth running of the factory machinery. Geoff is Charlie’s right hand-man and together you could call them “the vine-gar brothers!

What people say...

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